When it comes to marketing, there’s nothing more powerful than a message that hits the mark and a product that delivers on that message. Conversely, there’s nothing more frustrating than crafting a creative message that fails to deliver because it’s not in sync with the culture of the company.

You already know to create feedback which is timely, sincere and accurate. But did you know what key elements are often missing? Here they are:

1. Give feedback when it is hard…when you’re busy, when you’re ticked off, or when you find it tough to see the positives in a sea of negatives. Remember it is about them – not you.

Have you ever talked with someone that just started a job and when they responded to your question – how do you like your new job? They hesitate, and respond with “its pretty good – people are nice, but something is missing.” Likely today, they’ll also add “ I’m just glad I have a job.”

Recently I was asked what my 3 favorite TV shows were; after I saw them listed in print; NCIS, The Unit and an HGTV show on remodeling – I noticed an interesting pattern. NCIS goal is to solve a case, The Unit script is to complete a specific mission, and the HGTV show is to change a home from old to renewed. Each has a very clear end result. I thought of the similarity to why I enjoy my career…it is the movement to a desired outcome.